A content strategy outlines how you will create, publish, and manage content to achieve your business goals. Here are key components:
Understanding your target audience is crucial for creating relevant content that resonates with them.
Establish specific, measurable goals for your content to guide your strategy.
Develop a content calendar to plan and schedule your content effectively.
Regularly analyze your content performance and make adjustments as needed to improve results.
A well-defined content strategy can significantly enhance your CMS effectiveness.